Sales skills in international trade

This course is for all those who sell abroad. It is especially for sales, marketing and export team members closing international B2B deals. The aim is to learn how to effectively tailor your sales activities abroad so that your sales strategy fits the local cultural context and the target groups you are selling to. You will learn practical recommendations for cross-cultural marketing focused on the country or countries where you operate. You will discover the importance of having insight into the local culture and how this can impact your sales and marketing abroad.

Prodejní dovednosti v mezinárodním obchodě

What will you learn during the training?

Tailor your business presentation to the culture: you will learn which cultures are better at learning through examples, data, or appealing to emotions
Understand how decision-making processes work in foreign organisations - the role of different hierarchies in cultures and group vs individual buying decisions
Learn the basics of business etiquette in a given culture
Learn how to build and improve relationships with foreign customers
Explore when it is better to show emotions in a negotiation and when it is better to keep them hidden
We will find out how different cultures view time and projects differently
We'll talk about when and how to adapt products for a given market and when it's better to leave them in their original state

PROGRAM

Business presentations, how to impact a specific culture through slides and stories
Persuasion abroad - how to win support across cultures (both from the decision maker and team)
Building relationships abroad, practical tips
Emotions and their role in business, assertiveness and conflict management
Time, project management and time-wise expectations across cultures
International marketing and the link to the culture of the target market
Global business etiquette: rules and exceptions

Who is the training suitable for?

For employees in sales departments, managers, exporters and all those who deal with foreign trade
For HR managers of companies that trade with foreign countries

Other trainings

What other trainings can we offer you?

Managing foreign colleagues

It's not just about language. Sometimes you just can't get along with foreigners in your company. And it's not a lack of language skills.

Remote management and communication

Managing a cross-cultural team has its own specifics. Managing an online team where people from different cultures and nationalities meet can be an even greater challenge.

Dealing with Indians

You will learn how to better interact with Indian culture, avoid misunderstandings and improve project planning and management.

How to cooperate with Koreans

You will learn how Koreans are different, how to work better with them and what to avoid in communication and project management.

Cooperating with Chinese

You will learn how to work with the Chinese better together, meet deadlines and communicate with each other.

Cooperating with Japanese

Japan is a relationship and hierarchy-oriented culture, especially when it comes to business. Japanese people want to know and trust someone before they do business and work with them.

Training for foreign managers in the Czech Republic

Do you have a so-called expat in your company? That is, a person who moved to the Czech Republic to live and work here? Often these are professionals, skilled workers or managers who have been sent abroad - in this case to the Czech Republic - by their employers or have accepted a job offer here.

Management of Ukrainian workers in production

Around 200,000 workers from Ukraine are employed in the Czech Republic, and more are coming all the time. For effective management, it is important to know how the Ukrainian work culture differs from ours.

Training for managers posted abroad

Do you send colleagues or managers abroad? One of the important factors in how comfortable they feel in a new country is understanding the culture.